Procter's Sausages ecommerce mobile screens

Building A Digital Shopfront

Despite their established presence, Procter's had never explored ecommerce before. We built their first online platform using WordPress and WooCommerce—a responsive, user-friendly site that maintains the warmth of their physical shop. The intuitive CMS empowers their small team to manage updates independently without technical expertise. We optimised the site for search engines from the ground up and implemented secure payment gateways with SSL certificates and full GDPR compliance, ensuring peace of mind for both Procter's and their customers.

Pimp Your Mayo chipotle and lime seasoning jarCoiled Procter's sausage on a slate boardStokes Brown Sauce bottleProcter's sausages with herb blendStokes chilli jam jarSliced bacon with sea salt

Brand and Visual Identity

We created a cohesive brand identity from scratch that captures Procter's Ipswich heritage and farm-to-fork promise. Using Adobe Illustrator, we crafted a scalable vector logo emphasising their unique production control. The comprehensive brand system—including colour palette, typography, and tone of voice—honours their 30+ years of heritage whilst positioning them as a modern, forward-thinking business, creating a distinctive identity that resonates across all touchpoints from website to packaging.

Procter's ecommerce website design screenshot

Procter's Sausages WooCommerce website design featuring farm-to-fork storytelling and product listings.