By Karen Fuller, Office Manager & Creative, Accent
Norwich, 26th May 2026. Accent Design Group has been named a winner at the 18th Web Excellence Awards, recognised in the Charitable Organizations and Non-Profit categories for its work on the Neotropical Birding and Conservation (NBC) website. The win is confirmed on the official Web Excellence Awards winner page.
The Web Excellence Awards is an independent international competition judged against six criteria: innovation and creativity, functionality and usability, content and overall user experience, visual design and aesthetics, technical quality and performance, and overall experience. Entries are submitted from agencies and in-house teams around the world. The 18th Web Excellence Awards saw 1,750+ entries, from 50+ countries over 5 continents.
Why this project won
NBC is a UK-registered charity that has been a cornerstone of Neotropical bird conservation for more than 30 years. It is the only charity of its kind in the UK, and through a global network of birding enthusiasts, it has helped conserve over 300 threatened bird species across some of the most biodiverse ecosystems on the planet.
After a significant rebrand placed conservation at the centre of the charity's identity, NBC's previous website, built primarily as a membership administration tool, no longer reflected its ambitions or its global community. Accent Design was engaged to rebuild it as an advocacy platform.
The new site combines striking visual design with a content management system that handles:
- International membership tiers
- Charitable donations
- Magazine sales
- An archive of scientific journals
The build involved 850 pieces of data and 340 hours of pro-bono work from the Accent Design team. The finished site reflects the beauty of Neotropical birdlife and showcases the impact of NBC's Conservation Fund, including the Blue-eyed Ground-dove, a species no longer in danger of extinction after 75 years.
Measurable results in six months
The redesigned Neotropical Birding and Conservation website, recognised at the 18th Web Excellence Awards.
Within six months of launch, the new website delivered:
- 35.6% increase in web visitors
- 50% increase in new memberships
- £18,873.23 raised in donations, a 424% increase on the previous platform
These figures are drawn from NBC's own reporting and are published on the Web Excellence Awards case study page.
What the client says
Mike Dawson, Chairman of Neotropical Birding and Conservation, said:
"Since launching, we have seen a remarkable increase in donations, something our previous site was never set up to achieve. The rebrand was a pivotal moment for our organisation and we needed a website that could match it. There was a lot to get right and they got it right.
Most importantly, the website now tells the story of our conservation work in a way the old site never could. Having a website that not only matches our ambition but actively helps us grow our funding makes a real difference to what we can achieve."
A word from our Managing Director
Dave Fuller, Managing Director at Accent Design, commented on the award:
"Recognition from the Web Excellence Awards means a great deal to us. The Neotropical Birding and Conservation website came out of months of focused work, and seeing it judged among strong entries from around the world is a real reward for the team. The recognition gives us something to build on. It pushes us to keep raising the quality of what we design and deploy."
About the award
The Web Excellence Awards runs annually and recognises teams and individuals doing notable work in web development and digital design. The 18th season's Charitable Organizations and Non-Profit winners are listed in full on the Web Excellence Awards winners directory.
About Accent Design Group
Accent Design Group is a Norwich-based studio, founded in 1990, that designs and builds websites, bespoke business software and mobile apps for clients locally and nationally. Our work spans bespoke web-based software for clients such as SignMaster and KLM UK Engineering, custom WordPress and WooCommerce themes for retailers including KombatUK, and websites for nature-focused tour operators such as Greentours, a client since 1990. With more than three decades of building digital products for ambitious organisations, we have particular experience working with charities, conservation groups and specialist publishers.
Frequently asked questions
What award did Accent Design win?
Accent Design Group was named a winner at the 18th Web Excellence Awards, recognised in the Charitable Organizations and Non-Profit categories. The winning entry was the Neotropical Birding and Conservation website.
Who are the Web Excellence Awards?
The Web Excellence Awards are an international, independent competition recognising excellence in web development and digital design. Entries are judged on innovation, usability, content, visual design, technical quality and overall experience.
What does Neotropical Birding and Conservation do?
NBC is a UK-registered charity that has worked for over 30 years to protect threatened bird species across the Neotropical region, the most bird-diverse area on the planet. Its Conservation Fund supports projects that have helped recover species including the Blue-eyed Ground-dove.
How can my charity work with Accent Design?
Accent Design works with charities and non-profits on website design, brand-led web development and bespoke fundraising platforms. The Neotropical Birding and Conservation project, for example, combined a custom CMS with international membership tiers, donations and a scientific journal archive. To discuss a project, contact Karen Fuller at [email protected] or through our contact page.
Karen Fuller is the office manager and creative of Accent, and led the marketing programme for the Neotropical Birding and Conservation rebrand and website launch.
Media enquiries: Karen Fuller, [email protected]
About the awards: Daniel Martin, [email protected], we-awards.com