Stationery & Branding
Alongside the website development, we refreshed Freedom's corporate identity to create a more contemporary and professional look that better reflected their caring, customer-focused values. The updated branding struck the perfect balance between financial services trustworthiness and approachable warmth. We applied this new identity across a complete two-colour stationery set, including letterheads, business cards, and compliment slips. The restrained colour palette kept printing costs manageable whilst still delivering impact, with a flexible design system that accommodated Freedom's various sub-brands whilst maintaining overall consistency.