Eastern Shotokan Karate Association (ESKA) are East Anglia’s largest and most respected Shotokan karate association. With highly experienced instructors and classes running in over 10 Norfolk locations daily, ESKA is a great environment for making friends whilst improving your body and mind.
As 80% of their students use mobile-first, this was a primary consideration in the user experience. We’ve collected all the areas the students need into a specific members area and removed unnecessary steps to get to the information they most commonly need, including class timetable and booking. Under the hood, templates and media delivery have been changed and optimised for mobile first.
Accent created a bespoke WordPress theme with very few plugins, making maintainability easier than your average WordPress configuration. Additionally, the bespoke theme contains over 150 custom-built WordPress blocks that allow control over the content without fear of breaking the website’s design for the content authors at ESKA. The design needed to be clear whilst maintaining the essence of ESKA and the Japanese arts. We worked with their marketing expert to create engaging videos and photography which were used effectively throughout the site to attract and engage new members.
Due to the differing requirements of the prospective students compared with the existing members, Accent created a separate Members’ website to deal with events and the shop for martial arts supplies. A separate theme was used, again using the existing WordPress blocks functionality, and powered by WooCommerce.