About Wiser IT

Andy Hawes from Wiser IT isn’t just an IT consultant—he’s a problem solver, strategist, and an expert in SEO and digital marketing. With a background in leading IT and digital teams, he understands the importance of efficiency, speed, and user experience.

Wiser IT specialises in helping businesses rank higher in search engines, improve their digital presence, and ultimately grow. They work with companies of all sizes, from startups to corporate giants, providing insights that lead to tangible results. With an analytical but also practical approach, Wiser IT ensures that clients get more than just theory—they get solutions that work, building a successful online presence.

Objectives

We had four clear goals in mind when redesigning the Wiser IT website:

Modernising the Wiser IT Brand

A brand refresh was overdue, and it was time to bring Wiser IT’s identity up to date with new typography, visuals, and a refined colour palette.

Improving SEO

Since SEO is at the core of Wiser IT’s services, their own website needed to be an example of best practices. Every aspect of the redesign had to ali

Optimising for Speed

Google PageSpeed scores matter—a lot. To reinforce Wiser IT’s credibility, we needed to ensure their site achieved top marks for performance.

Enhancing User Experience

Navigation and usability were key. The site needed to be intuitive, easy to use, and client-editable so that Wiser IT could manage their own content without hassle.

Approach

Creating a high-quality, effective brochure is a multi-step process, and we involved Greentours at every stage.

  1. Collaborative Design Process

    We worked closely with Andy Hawes throughout the project to make sure every decision reflected Wiser IT’s brand and vision.

  2. Brand Modernisation

    By refining the brand’s colour scheme, typography, and visual assets, we gave Wiser IT a cleaner, more contemporary look that resonated with their industry.

  3. SEO-First Development

    From site structure to metadata, we implemented SEO best practices at every stage to ensure strong search engine performance.

  4. WordPress CMS for Easy Updates

    We built the site on WordPress, giving Wiser IT full control over updates and content management, ensuring they could make changes without technical barriers.

Wiser IT Website Screenshot

“Nothing short of amazing working with Accent - a lightning fast website and a beautiful design that I'm absolutely delighted with. Thanks very much!

Andy Hawes

SEO Consultant, Wiser IT

Challenges

Balancing SEO and Layout Flexibility

Wiser IT already had well-optimised SEO content, so we had to ensure that redesigning wouldn’t negatively impact rankings. Careful structuring and testing helped us maintain SEO integrity while improving the design.

Achieving High PageSpeed Scores Without Sacrificing Aesthetics

Google loves speed, but design elements like images and animations can slow things down. We used efficient coding, optimised assets, and strategic caching techniques to deliver a stunning yet high-performing site.

Results

100% Google PageSpeed Score

We hit the gold standard for performance, reinforcing Wiser IT’s credibility and expertise as an SEO leader.

Wiser IT’s 100% Google PageSpeed score

Key Outcomes

A Modernised Brand Identity

The updated visuals gave Wiser IT a more polished and professional look, making them stand out in their industry.

An SEO-Optimised, Client-Editable Website

With WordPress powering the site, Wiser IT can now easily update content requiring developer support when new features are required without being locked in to one supplier.

Enhanced User Experience

The site is now more intuitive and user-friendly, ensuring visitors can find what they need effortlessly.