The Intentional Website Trends
Three design trends are reshaping websites in 2026: expressive typography that carries brand identity, human-centred organic design that pushes back against AI uniformity, and accessibility and performance treated as core design principles rather than afterthoughts.
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Why Typography Is the Most Important Design Decision on Your Website
Typography is the most important design decision on any website. It shapes readability, accessibility, brand identity and performance. Investing in well-chosen, optimised typefaces delivers measurable improvements to user experience and conversions.
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