Performant Websites Don’t Have to Look Bad
The performance of your website is critical. It needs to balance speed, aesthetics and effectiveness. But what exactly is a performant website, and why does it matter? This article
Finding Beauty in Unbalance and Asymmetry
In 2025, a rebellious design trend is gaining traction—anti-design. While many design movements favour clean layouts, perfect symmetry, and carefully curated colour palettes, ant
Embracing 2025’s Design Trends
Since our beginnings in 1990, the Accent team has had a foothold in strong design aesthetics, and we know that today, design trends are shifting faster than ever. We’re here to h
The Art of Web Design Composition
As someone who has come into digital design from a fine art, photography, and print background, I’ve been interested in how traditional compositional devices translate onto t
Adapting to Every Screen
Digital marketing is consumed in many different ways, and the need for flexibility and adaptability in your business branding has never been more crucial. Enter the responsive logo
Creativity for Creativity’s Sake
AI is rapidly advancing, and creatives across various fields are grappling with the question of how to stay relevant. The tools of the trade are evolving at a breakneck speed, posi
AI Typography Wars
Two platforms commonly used in AI-driven design are Ideogram.ai and MidJourney. While both offer impressive capabilities in generating images, a crucial differentiator lies in thei
Use Colour to Boost Your Website Conversions
In the world of web design and digital marketing, colour isn’t just a design choice—it’s a pivotal tool that can significantly influence visitor behaviour and, ultima
UX vs UI Design
In the digital world, the terms UX and UI are often used interchangeably, sparking confusion about their distinctions and interconnectedness. This guide aims to clarify the differe
Optical Illusion Generated by AI
As you know, Accent loves AI and has been an early adopter of using AI for image generation. Among the various AI image generators we’ve explored, Midjourney stands out as ou