Established for over 30 years, Limosa Holidays pride themselves for their high standards and quality of service to their loyal group of bird loving customers. Their website has to deliver. It helps the client to publicise their various birdwatching tours and UK-based guided birdwalks from witnessing the Spoon-billed Sandpiper in Thailand to roaming across Dunwich Beach.
The current iteration of the Limosa website is fully responsive, powered by ColdFusion and supported by a bespoke CMS where the client can add & manage their content. The site also provides Booking functionality where users can reserve a place on a specific tour. The ‘Late Availability’ section on the homepage has proved very popular with users who don’t want to miss that last spot on an incredible tour.
Other highlights of the site include a stunning image gallery for each tour, an intuitive ‘Tour Calendar’ and a well maintained & informative ‘News’ blog. The site is a must see for all birders!
Managing the Monthly News
Utilising the email marketing platform Campaign Monitor, we have assisted the client in managing their monthly digital Newsletter campaigns. The client relies heavily on repeat bookings from a sizeable group of loyal customers. The monthly email they send out to their customer base is crucial in keeping them up-to-date with the latest tour and birding news.
The Campaign Monitor platform also provides Limosa with all the analytical data they require regarding their various mail outs. These include click rates and percentage of recipients that have opened & viewed the email.