Spectra Packaging
Built to Automate
We aided the client with their email marketing strategy through coding & development of two distinct email templates; a monthly Newsletter and a Feature Campaign. The responsive templates were fully tested across a range of devices before being uploaded to the popular email marketing automation platform MailChimp. Using this platform allows the client to manage their various mailing list, schedule email deliveries, create new campaigns and put together their monthly newsletter using a simple & intuitive web browser-based interface. The MailChimp platform also tracks various analytics and data so the client can see exactly how their email campaigns are impacting on their audience. We also integrated their MailChimp account with their public website.
Growin’ into Software
Spectra has complicated tooling and material requirements, across multiple manufacturing processes which are being managed by several internal applications. Combining these existing internal systems was important to helping the business run more smoothly and efficiently. Spectra has complicated tooling and material requirements, across multiple manufacturing processes which are being managed by several internal applications. Combining these existing internal systems was important to helping the business run more smoothly and efficiently. Adopting an Agile project management methodology and a test-driven approach to development, we have worked closely with the client on their very specific requirements on every last detail of the system, functioning like an ‘in-house’ team for them. It’s been a very collaborative effort and we both feel that together we broke new ground in creating a powerful desktop experience through a standard web browser.