Creative. Collaborative. In-house.
What does our strapline mean and how does it apply in our approach to projects?
The first step in any project is to fully understand the requirements. Not only the immediate requirements, but also the bigger picture…
- What do you want the project to achieve?
- Where are you now and where do you want to be?
- Who are your target markets?
- What are the measurements of success?
We are a team of experts and we believe in collaboration. During planning in any phase of a project we bring together appropriate members of our team whose knowledge might be relevant so we can make the most of that expertise and experience. And we work closely with our clients to explain our proposed solutions and make sure we have accounted for all eventualities and potential constraints.
For print projects, this may mean looking at paper stocks or custom finishing from the outset.
In software development it may mean putting together a hosting plan to ensure projected traffic levels and performance can be met from launch.
Being creative isn’t only about visual design. Being creative applies to User Interface & User Experience (UI/UX) design to coding structures and the use of technology and even to project management. At all stages during the production of our work we aim to think creatively; freely sharing ideas amongst our internal team and our clients.
Innovation does not come from static processes.
The completion of a project should not end with the delivery of the brochure, website or business system.
For print, packaging or exhibition projects we aim to get client feedback, so that ideas can be refined and incorporated in future updates, or future projects.
For websites we may conduct user testing (if possible) and monitor user feedback or analytical data, using this to apply enhancements and updates to the site.
For web applications and business systems, the whole design and production process is iterative and functionality is deployed in stages, allowing constant refinement and feedback into later stages of development.
So, being creative and collaborative is intrinsic to all aspects of our approach – and it’s always in-house.