Illustration of a red brick wall in stretcher bond, with realistic weathered brickwork on the left gradually breaking apart into chunky 8-bit pixel blocks in Commodore 64 blues and purples on the right.

The man who wouldn't call himself a programmer

A bricklayer who wrote Commodore 64 games. A sculptor who runs a software company. Neither calls himself a programmer, and what that says about hiring for curiosity over qualifications.

Custom Software Development
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"Serif vs Sans Serif" shown in contrasting serif and sans serif fonts on a light grey background.

Serif vs Sans Serif: Choosing Type With Intent

Branding and MarketingWebsite Design and Development

5th August 2026

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Kerning article banner: the word "Kerning" set in a bold white sans serif font on a red-to-purple gradient background.

The Art of Kerning: Why Letter Spacing Makes or Breaks Your Type

Branding and MarketingWebsite Design and Development

29th July 2026

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Illustration of a web designer at his desk discussing website layout designs with a friendly AI robot assistant, representing human creative direction and AI collaboration in web design.

What AI Actually Means for Creativity, Ideas and the Future of Web Design

AI has made web design execution cheap, not judgement. Dave Fuller on creativity, copyright, provenance and accessibility, and why strategic direction and distinctive design now command the real commercial premium.

AI in Web Design and Development
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Colour psychology wheel spiralling through blue, green, yellow, orange and red hues, illustrating how colour in web design shapes user emotion and behaviour.

Colour Psychology in Web Design: How Colour Shapes User Behaviour and Conversions

Branding and MarketingWebsite Design and Development

15th July 2026

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10:34Claude responded: Cartoon illustration of a smiling man in glasses, shirt and tie sitting at a desk, giving a thumbs up while typing on a keyboard in front of a monitor, against…Cartoon illustration of a smiling man in glasses, shirt and tie sitting at a desk, giving a thumbs up while typing on a keyboard in front of a monitor, against a pale blue background.

From AI prototype to production: a checklist for founders

AI in Web Design and DevelopmentCustom Software Development

29th June 2026

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A stressed developer overwhelmed at a cluttered desk, illustrating the burden of technical debt in software development.

What Is Technical Debt?

Custom Software DevelopmentProject Management

17th June 2026

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