Mark Hewlett Photography

Mark Hewlett is a Norfolk-based professional photographer with his own unique style. His work has been included in both regional and national publications.

All about the Image

Representing Mark’s unique style of photography, we worked closely with him to develop a new brand identity and website to better present his work. His photographic style is minimal, clean, uncluttered and subtle.

These values had to be encapsulated within all the work we did on this project. Keeping the focus on the images ensures they have the maximum impact and really showcase Mark’s work.

MarkHewlettLogo

A Logo for All Seasons

The brand focuses on the ‘MH’ to create an intertwined graphical element. We wanted the ‘MH’ to also be a stand alone graphic for use on social networking sites and as a watermark. A camera icon has been crafted from the letter ‘H’ representing the photographic factor.

The brand was designed from the outset to work across social media and to complement Mark’s photographic style.

MarkHewlettImage2

Getting Sociable

All the images throughout the site are easily shared several social media platforms including Facebook, Twitter and Pinterest. And functionality we’ve implemented in the ‘My Work’ section has lots of interactions between the site, Flickr and Instagram. The WordPress powered site allows Mark to start a project, set out a brief, add images, and visitors can comment upon it at any point.

Comments can be made directly on the site itself or on Mark’s Flickr and Instagram profiles. Involving visitors and having this level of interaction can really help shape a project, affording site visitors the opportunity to strike up a dialogue with Mark, very much becoming a part of the project in the process.

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