In 2022 there are 5.1 billion people on the internet, with an equal share of mobile and desktop users in the UK. Although desktop computers are hardly on the decline, the continuing upward trend in mobile use means that businesses need to take more than basic measures to keep their customers happy.

Before rewriting your digital marketing plan or tackling optimization, think about your customers. What would put them off spending time on your site? Perhaps, it’s not responsive, the text is difficult to read, and the navigation is hard to use; chances are they’ll leave and find a different business to spend their money with.

Designing for both mobile and desktop is all about balance. Both devices have their use in different scenarios during the day. Phones are prevalent throughout our busy daytime lives, browsing on a lunch break or waiting for a coffee, and those stolen minutes soon add up. In contrast to shorter mobile browsing, desktop users tend to spend longer sessions on the web, often leading to more time viewing the same website. However, there are still tasks users prefer to do on a desktop, perhaps it’s the smaller screen format or touch controls that are off-putting.

One of the largest increases in mobile use is eCommerce, which makes up 72.9% of total worldwide sales. If you are an online store, make sure your site is responsive, uncluttered, fast loading and secure. Although every site should be responsive, eCommerce stores are losing business if they do not optimise their mobile site.

There’s no indication of mobile traffic slowing down; they’re a major part of today’s internet browsing and will only continue to rise in prevalence.

Whether you’re concerned about responsiveness, design, usability, security or hosting, we have your back.

Avoid these mobile web design pitfalls: