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by Dave Fuller

Estimated Reading Time: 3 minutes


As Accent manages and maintains the websites and business systems for a large number of clients we often get asked what the difference is between the most popular social media communities.

So what is the difference between Facebook, Twitter, Google+ and the rest? Are they used in the same way or is each social community different?

Twitter – Water Cooler Chance Encounters

Twitter is very useful in making new contacts. Think of it like an online water cooler where there is the possibility for you to engage in quick & easy conversation with a wide variety of people. Once you have developed new business connections you typically continue the dialog using more traditional methods of emailing, phoning or even meeting face-to-face.

Twitter is fast, brief and to the point and in my opinion has the most intellectual of audiences. It’s easier to think of Twitter as an ocean of dialog between millions of users wanting to be followed and re-tweeted.

Posting your articles to Twitter transforms them to a piece of truncated information that links back to you website. This grabs peoples attention quickly whilst making the promise of more information just a click away.

LinkedIn – Working Lunch

LinkedIn is a working lunch allowing you to network and connect with clients, suppliers and people you would like to work with. With that in mind I’ve read many complicated descriptions of LinkedIn but it’s your online CV, plain and simple.

Despite LinkedIn having a lot less conversation you can join groups & communities that allow you to engage in conversations whilst giving you a chance to showcase your expertise and quality.

LinkedIn Groups allow you to connect to people through introductions from your network whilst new business can be gotten from having glowing customer recommendations.

Facebook – Inviting your Friends for Dinner

If Twitter is the water cooler then Facebook is inviting your friends to dinner. All guests are invited friends who expect the conversation to be longer, more in depth and cannot wait to be invited again.

At this time of writing Facebook is the most popular among all the social media communities online. As a marketing platform it allows you to target people and demographics accurately empowering your advertising to be pushed directly to the exact prospect who need to read it.

Potential clients love to see the personality of a business, sharing useful content and interacting with your followers and friends. Keep your Facebook page interesting, post regularly and keep engaging. For more on this please read our article explaining the reasons for social marketing and how to plan, manage and implement a Facebook marketing campaign.

YouTube – Talk to Me

YouTube is great for explaining your business or getting your point across. The old adage of ‘people do business with people, not companies’ is true. YouTube can host your presentations, testimonials or any other announcement you want to make and have understood by an audience that is comfortable watching TV.

Often misunderstood YouTube is a social community allowing it’s users to comment and subscribe to content.

Google+ – Pick Me, Pick Me!

Google+ can be seen as Facebook for geeks and technically-minded early adopting Google advocates.

Google+ has a useful ‘circles’ feature allowing you to separate your followers into different groups allowing you to choose with whom you share your posts. As long as you keep your profile open and public and share your content to relevant circles it can be a viable marketing opportunity.

However at this time of writing the biggest problem with Google+ isn’t the functionality or design, it’s a lack of demand.

Hopefully you can understand the difference between the main social networks, and Google+. Talk to new people over the water cooler, go out for lunch and then invite them round for dinner and getting to know your clients. After all helping is better than selling.

Dave Fuller

Armed with a BA Hons Arts Degrees and decades of experience as a Web Developer, Dave manages all aspects of Web Design and Software Development at Accent and is also our technical guru.

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