Packaging a Market Leader

Accent is proud to have worked with Kettle Foods since 1995 to produce a wide range of promotional materials.

We work closely with specialist print service suppliers on behalf of the client. Together we produce colour accurate proofs, ensuring spot-on and reliable printing that aids Kettle in maintaining their position as the #1 brand of premium hand-cooked chips.

As well as their bag packaging, we also produce artwork for numerous Point of Sale (PoS) materials.


Thanks, as always, for your prompt turn around and attention to detail!

The Kettle Team

Hot Off The Press

With the launch of new packaging comes the excitement of telling everyone about it!

Kettle asked Accent to produce a range of press advertising to introduce the new core pack design and the all new Discoveries seasonings to consumers in both the UK and abroad. The advertising campaigns ran simultaneously in multiple publications. It was important the campaigns had the same feel, keeping on brand and on brief.

Box of Discoveries

With ongoing updates to the crisp bags, Kettle wanted to produce new promotional boxes that would showcase the new packaging and new seasonings. Forming part of the wider advertising campaign, the press advertisements continued the theme of stripped wood paneling to enhance the core crisp packs for the core pack box.

The second box, for the Discoveries range, was designed to resemble an old, well-travelled suitcase. Complete with location stickers from around the world, to reflect the global recipes used in the seasonings of these new and exciting seasonings! the boxes were released to the press, introducing them to the new seasonings, the new packaging design, all encompassed in a ‘suitcase’!

Who Was Involved




Pace is accelerating and we need fast turn around from all parties working with us – Thanks again to you and the team!

The Kettle Team

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